| the city where cool comes from |
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| Monday, 12 February 2007 | |
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this is really really REALLY funny...i can't believe i didnt come across this article sooner: Detroit is cool – or at least that’s what the Detroit Metro Convention & Visitors Bureau would have you believe. The convention group uneiled a new brand marketing campaign “The City Where Cool Comes From” this afternoon to about 400 tourism, hospitality and civic leaders at it’s annual meeting at the Detroit Opera House.
The marketing strategy will focus on the five major areas that make
metro Detroit cool – cars, culture, gaming, music and sports. The group
said a region can’t be all things to everyone, so it’s targeting 21- to
34-year-olds with its new branding message because they’re not swayed
by negative perceptions of Detroit, they know what cool is and they
will be around to pass the message on to future generations. |
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